Don’t reach for normal; reach for better
— Michelle Norris

Krystal Atwater, is a Creative Director from Chicago, IL by way of Atlanta, GA. Inspired by her belief in the power of inclusivity, Krystal has used her talents to redefine the notion of brand visuals. She has tirelessly strived to showcase diverse perspectives, breaking down barriers and shining a light on narratives that have long been overlooked.

Over the years, Krystal has led visual creation for prestigious brands such as Fisher-Price, the National Football League, Harry Winston Inc., Rodale Publishing, and Complex Media, among many others.

Constantly refining her creative vision and expanding her skill set; each milestone has shaped her unique perspective and equipped her with the tools to transform brands through visually captivating campaigns.

In her free time, Krystal indulges in her passions: dance skating, Netflix cooking shows, and bourbon tastings.

Get in touch.