In my role as creative lead of Super Bowl photography assets, I embraced the challenge of capturing the essence of each city and theme, while creating a diverse suite of assets that could be scaled from the size of a postage stamp to the side of a building. Each Super Bowl is a unique experience that encompasses the culture, history, and spirit of the host city. To effectively convey this essence, I meticulously researched and immersed myself in the local culture, ensuring that every photograph tells a story and evokes a sense of place. Additionally, I was constantly mindful of the various formats these assets will be displayed in, from digital platforms to larger-than-life billboards. This required careful attention to composition, lighting, and visual impact. By blending creativity with strategic thinking, I was able to lead the team to create visually captivating imagery that not only represents the Super Bowl brand, but also resonated with fans and captured the excitement of the event.

Photography by: Eric Espino, Ben Liebenberg, Allison Harrell