The Group Chat

The family group chat serves as a digital heart of communication, where every member shares in the joys and challenges of family life. As families navigate the special milestones of their baby's first year, it’s vital to highlight how Fisher-Price products support and enhance that journey.

The campaign launched across all Fisher-Price social platforms and on Fisher-Price.com

Creative Director: Krystal Atwater

Director: Sullivan Slentz

Director of Photography: Nolan Whipple

Photographers: Eric Tronolone, Emily McNeill

Lead Copywriters: Shannon Fisher, Pam Mogenson

Sr. Graphic Designer: Greg Simson

Producer: Stephanie Zarbo

Production: Fisher-Price Creative Studios

Post-Production: Optic Sky

Social Video Post-Production: Amanda Juhasz, Laurie Sever