Fisher-Price Wood is Here!

In an exciting return to its beginnings, Fisher-Price is reinventing the timeless charm of wooden toys with a vibrant new line that captures the spirit of play in the modern age.

We launched a 360 campaign with simple messaging that informs consumers that Fisher-Price is back in the wooden toy game and paired it with bold colors and wooden textures that stand out from our competitors.

The campaign launched across Fisher-Price social platforms, e-comm shopper pages, print, and in trade-show galleries.

Agency: Fisher-Price Brand Creative

Creative Director: Krystal Atwater

Director/Photographer: Keena

Director of Photography: Josiah Roetker

Lead Copywriter: Shannon Fisher

Sr. Graphic Designer: Greg Simson

Production: Fisher-Price Creative Studios

Post-Production Team: Joe Goddard, Laurie Sever, Greg Simson, Karyl Raymondo