Happiest Holidays Start Here!

Who doesn't love a holiday catalog? At Fisher-Price, we challenged ourselves to create a memorable multi-medium holiday campaign that includes a 40-page catalog featuring John Legend on the cover. This vibrant campaign blends festive imagery with clever, witty headlines that evoke the joy of holidays present and past. Reminding our consumers that Fisher-Price was there for their earliest holiday memories and we’re still here for them now.

The campaign consists of a print catalog, digital and retail banners, e-comm landing page, and social carousels.

Agency: Fisher-Price Brand Creative

Creative Director: Krystal Atwater

Sr. Graphic Designer: Greg Simson

Lead Graphic Designer: Jaycie Fontaine

Lead Copywriter: Shannon Fisher

Photographers: Christa Renee, Marcus Smith, Eric Tronolone, Emily McNeill

Director: Thomas Beckners

Producers: Marie-Anne Aizac, Ethan Paves