The Music Starts Here! campaign celebrates the transformative power of music in childhood through an extraordinary partnership with John Legend. By featuring vibrant and playful graphic elements and benefit driven copy; the creative approach not only highlights the brand’s values but also fosters a sense of joy and curiosity, inviting consumers to relive their own cherished memories of childhood.

The campaign kicked off with an exclusive Fisher-Price x John Legend live performance and launched across all Fisher-Price, Mattel, and John Legend social handles

Agency: Fisher-Price Brand Creative

Creative Director: Krystal Atwater

Lead Graphic Designer: Sandra Phillips

Lead Copywriter: Shannon Fisher

Event Photographer: Elizabeth Braunstein

Director: Thomas Beckners

Producers: Marie-Anne Aizac, Ethan Paves

Event Agencies: MKG, LPR