At Fisher-Price, I played a key role in shaping the brand's digital presence across social media channels. My function was multifaceted, requiring a blend of creativity, strategic thinking, and leadership skills. I collaborated closely with cross-functional teams, to align on the brand’s social creative strategy, ensuring that it resonated with the brand's vision and objectives.
Skills
Creative Strategy
Social Content Strategy
Social Content Capture
Researching Social Trends
Videography/Editing
Full Production
Content Examples
Little People Collector
Little People Collector is a sub brand of Fisher-Price that required a special touch when it came to social video content. The brand is adult/collector focused and steeped in exclusivity and collectability. The unique requirements challenged our creative process, collaboration, and resilience. However, with careful guidance and strategic leadership, we overcame these obstacles and delivered remarkable final assets that collectively have 1.2 Million views on Instagram.
Play Tips from the Fisher-Price Lab
I worked with the Fisher-Price Play Lab team to create relatable and down-to-earth content that showcases their expertise with a warm and approachable demeanor, and that fostered a sense of trust and authenticity with the audience. For the visuals I curated playful sets that incorporate playful elements, vibrant colors, and a touch of whimsy, that capture the essence of both the Fisher-Place Play Lab and the brand's heritage.
Fisher-Price BTS Content
Led the team to uncover unique angles of Fisher-Prices’ departments and groups resulting in a series of captivating, fun, insightful, and engaging videos that captivated audiences.